Battlecards
Persona Battlecards
Each persona cares about different outcomes. Calibrate your pitch.
CISO
Chief Information Security Officer
Speak in risk and exposure terms. Reference peer breaches. Lead with quantified visibility, not features.
Compliance Officer
Chief Compliance Officer
Use the language of their regulator. Frame Tumeryk as the evidence layer for AI compliance.
Risk Officer
Chief Risk Officer
Bring risk scoring and frameworks (NIST AI RMF, ISO 42001). Offer to plug into their GRC.
CIO
Chief Information Officer
Frame Tumeryk as the enabler that lets them ship Copilot safely. Not a blocker - an accelerator.
IT Director
Director of IT
Pragmatic, deployment-focused. Show time-to-value in days, not quarters.
Privacy Officer
Chief Privacy Officer / DPO
Lean on GDPR, CCPA, and DPIA framing. Position Tumeryk as the DPIA-friendly control plane.
AI Governance Lead
Head of AI Governance
Peer-to-peer. They want a partner, not a vendor. Bring frameworks and benchmarks.