Persona Battlecard
IT Director
Director of IT
What they care about
- · Operational simplicity
- · Tickets reduced
- · Vendor consolidation
Pain points
- · Users requesting AI tools daily
- · Shadow IT in general
- · Resource constraints
How to talk to them
Pragmatic, deployment-focused. Show time-to-value in days, not quarters.
Questions to ask
- ·How do you handle AI tool requests today?
- ·What does your endpoint stack look like?
What not to say
- ·Multi-phase enterprise rollouts as the only option
Suggested CTA
Offer a 14-day proof of value.
