Persona Battlecard

IT Director

Director of IT

What they care about

  • · Operational simplicity
  • · Tickets reduced
  • · Vendor consolidation

Pain points

  • · Users requesting AI tools daily
  • · Shadow IT in general
  • · Resource constraints

How to talk to them

Pragmatic, deployment-focused. Show time-to-value in days, not quarters.

Questions to ask

  • ·How do you handle AI tool requests today?
  • ·What does your endpoint stack look like?

What not to say

  • ·Multi-phase enterprise rollouts as the only option

Suggested CTA

Offer a 14-day proof of value.